BROTOX- as defined by Urban Dictionary, “botox when used on a male, usually something he doesn’t want you to know about.”

Brotox may be a corny term, but corniness aside, treatments such as Botox, Dysport, and the newest competitor, Xeomin, are gaining popularity among men.  Vanity isn’t just for the ladies anymore!  Men are looking for ways to preserve their youthful apperance as well.

According to a report featured on Good Morning America (By SUZANNE YEO), gifting Botox for men was all the rage for the holidays.  According to the report, “Last year, more than 300,000 men  got Botox… That is a 10% increase from the previous year.”  It would seem that men aren’t trying to go for a fully frozen look, but rather something more subtle.  A Miami area plastic surgeon interviewed in the piece says the trend among men is to “soften up this look to just give a more approachable appearance.”

So the next time you notice that distinguished gentleman next to you, you’ll never know if he’s just aging gracefully, or if he had a little help from the tox!!

To read more about what was featured on GMA, please click on the following link: http://abcnews.go.com/Health/botox-bro-tox-increasingly-popular-gift-men/story?id=15318549