Cosmetic services becoming more appealing to men

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Photo found in Practical Dermatology, September 2009- "Battle for the Sexes: How to Market Cosmetic Services to Women and Men" by Charles Crutchfield, III, MD

Men are slowly moving more and more into cosmetic procedure territory.  Cosmeceutical and over the counter products are being designed specifically for men, and recently men are “having more positive attitudes toward cosmetic procedures.”  According to an article by Charles E. Crutchfield, III, MD, “men increasingly represent a new patient base for cosmetic dermatologists.“  According to the American Society of Plastic Surgeons (ASPS), men underwent 1.1 million cosmetic procedures in 2008 and 82% of that number were minimally invasive procedures (Battle for the Sexes: How to Market Cosmetic Services to Women and Men by Charles E. Crutchfield, III, MD, Sept 2009 Practical Dermatology).  Listed below are the most popular minimally invasive procedures among men, according to Dr. Crutchfield’s article:

1. Botox/Dysport

2. Laser hair removal

3.  Hyaluronic Acid fillers (Restylane/Juvederm)

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